You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Upworthy Co-Founder Eli Pariser: Here's How to Solve the 'Native Advertising Problem' Watch New 'Attention Minutes' Measure, Not Pageviews By Michael Sebastian, Published on February 07, 2014 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.