You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract IAB Launches China Chapter to Build Industry Standards Interactive Advertising Bureau Has Role to Play in Country With 618 M Internet Users By Angela Doland, Published on February 10, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.