You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Inconvenient Truth About Real-Time Marketing Can Brands Respond to Unexpected Inspiration Both Quickly and Appropriately? By Chris Copeland, Published on February 10, 2014 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.