You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract IPG Mediabrands to Combine TV and Mobile Data in New Partnership Taps Experian to Meld TV Data From Rentrak With Mobile Data From Comscore By Alexandra Bruell, Published on February 13, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.