You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ikea Chairs Celebrate Valentine's Day Kama-Sutra Style The Swedish Retailer Releases New Tongue-In-Cheek Ad Via Social Media , Published on February 14, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.