You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract New Privacy Website Lets You Opt Out of Tracking In Retail Stores Participating Retailers Must Notify Shoppers They're Being Tracked By Kate Kaye, Published on February 18, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.