You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mondelez Plans Big Digital Ad Spending Jump Snack Maker Says Digital Will Get More Than Half its Dollars By 2016 By E.J. Schultz, Published on February 18, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.