You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Jeff Dachis Sells His Social Analytics Firm to Sprinklr Mr. Dachis to Join Sprinklr's Board, Serve as Chief Evangelist By Tim Peterson, Published on February 19, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.