You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Digital Is Selling More Soap Than It Gets Credit For: Nielsen Study Google, Facebook Underestimated By Marketing-Mix Models in Survey Backed by Seven Top CPG Players By Jack Neff, Published on February 20, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.