You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract If You're Paying for It, It's Not Earned Media We Understand This About TV, but Not About Other Forms of Marketing By Bob Knorpp, Published on February 24, 2014 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.