You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Digital Is Grabbing a Bigger Share of Consumer Product Budgets Execs from L'Oreal, Clorox, General Mills and More Tout Medium's Efficiency to Wall Street By Jack Neff, Published on February 24, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.