You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Olympic Sponsor Samsung Passed on Games Broadcast Amid What Looks Like Spending Drop, Electronics Giant Spreads Its Buy By Beth Snyder Bulik, Published on February 25, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.