You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Messenger Apps Are Changing Mobile, to the Benefit of Brands Evolving Into Platforms for Social Networks, Gaming and Commerce By Marian Berelowitz, Published on February 25, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.