You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract An Important Lesson for 14-Year-Old Mark Zuckerberg AOL Paid Big Bucks for a Messaging Service in 1998 Because It Had High Engagement and Young Users. Sound Familiar? By Simon Dumenco, Published on February 24, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.