You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Olympics Over, But Avaya Hopes Its Payoff Just Beginning Company Banking On Olympics As The Ultimate Reference Story By Alex Kantrowitz, Published on February 25, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.