You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Lipton Uses Oscars (and Muppets) to Launch Global Campaign for Unified Brand Why Kermit Was the Perfect Pitchman for Unilever's 'Be More Tea' Idea By Jack Neff, Published on February 26, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.