You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Want to Succeed As a Real-Time Brand? Know When to Protect Yourself You Need to Blend a Customer-Service Mindset With the Always-On Promotional Machinery By Kevin King and Glenn Engler, Published on February 28, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.