You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Marketo Sets Its Sights On B2C As B2C Tactics Get Closer to B2B, Marketo Wants a Piece of the Action By Alex Kantrowitz, Published on March 04, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.