You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract J.C. Penney to Dole Out its Own Awards by Vine During the Oscars Social Campaign Will Recognize 'Supporting, Supporting' Actors in Vine Videos By Jeanine Poggi, Published on March 01, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.