You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Oscars Pizza Stunt Hands Coke a Free Ticket to Pepsi's 'Exclusive' Night Unexpected Stunt Steals Thunder From Soft-Drink Sponsor Pepsi By Natalie Zmuda and Jeanine Poggi, Published on March 03, 2014 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.