You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract With Boost From Ellen's Record-Breaking Selfie, Oscars Tweets Surge 75% Ellen's Group Photo Has Now Garnered 2.9 Million Retweets By Cotton Delo, Published on March 03, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.