You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Wall Street Journal Adopts Native Ads, Tactic Its Editor Has Said Can Lead to Faustian Pacts USA Today Also Plans Introduction of New Native Ad Units By Michael Sebastian, Published on March 10, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.