You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chevy Did Not Create That Heart-Rending Dying-Dog Spot Short Was Created as Part of Oscar-Related Ad Contest Sponsored by Company By Michael McCarthy, Published on March 08, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.