You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Meet the Experientialists: Chobani's Ted Sabarese Proves Yogurt Doesn't Have to Be Boring

Brand Has Gotten a Lot More Daring Under His Belt

By Ann-Christine Diaz, Published on March 13, 2014 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.