You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Meet the Experientialists: Geoff Cottrill, Converse's Secret Social Weapon Shoe Brand Is the Third Most-Liked Brand on Facebook By Ann-Christine Diaz, Published on March 11, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.