You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Vine Comedians Emerge As Latest Hot Property for Brands Challenge For Marketers Looking To Reach Platform's Audience By Alex Kantrowitz, Published on March 14, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.