You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Vote: Which Viral Ad Campaign Told the Most Important Story of the Year? Pantene, P&G, Coca Cola, Degage Ministries, TrueMoveH and Dove Vie for a Viral Video Award By Michael Learmonth, Published on March 13, 2014 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.