You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Three Strategies McDonald's Is Using to Lift Sales Chain's 2014 Priorities: Improve Menu, Marketing And Digital By Maureen Morrison, Published on March 13, 2014 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.