You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract AT&T Taps Endearingly Nerdy Engineers For Latest TV Campaign New Effort Swaps Out Cute Kids to Focus On 'Better Network' By Mark Bergen, Published on March 16, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.