You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mayer Touts Apple Ad as Yahoo Tries to Regain Brand Dollars 'Nothing as Creative as Advertising,' Yahoo CEO Says By Tim Peterson, Published on March 17, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.