You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Meet the Woman Behind EA's Huge Campaign for 'Titanfall' Done Right, Game Fans Will Do the Marketing for You By Srividya Kalyanaraman, Published on March 18, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.