You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chevy CMO: Media Partners Help Reach Consumers Faster Than Creative Directors GM Exec Said Art-School Grads Not as Good at Finding Innovative Tactics By Maureen Morrison, Published on March 18, 2014 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.