You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract R/GA's Greenberg Puts Connectivity at Center of Marketing Ecosystem Advertising Hall of Fame Inductee Says New Thinking About Data Is Not About Big Data But About Earned Data By Rance Crain, Published on March 25, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.