You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

The Top 10 Reasons Why Marketers Should Forsake Top-10 Lists

They're So Oversimplified, They Can't Possibly Help Anyone but the Compiler

By Jonathan Salem Baskin, Published on March 26, 2014 2

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.