You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract AMD Touts Gaming Cred in Ad Push Chip Maker Bets Greater Consumer Awareness Will Help Turn Around Its Business By Seth Fineberg, Published on April 01, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.