You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How E-Trade Will Grow Up Without Its Baby Focus Will Be On Passionate Investors in Control of Their Financial Destiny By Srividya Kalyanaraman, Published on March 29, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.