You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Programmatic Buying Still a Mystery to Most Marketers: ANA Only 23% Understand Programmatic Buying and Use It to Execute Campaigns By Alex Kantrowitz, Published on March 31, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.