You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract This Tech Co. is Quitting Facebook Today: Read the Blunt, Funny Break-Up Letter Eat24 Decides the ROI for Maintaining a Facebook Presence Isn't Worth It Anymore By Simon Dumenco, Published on March 31, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.