You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Upworthy to Run Native Ads That Try to Make You Feel Good Viral Site Eyes Revenue, Signs Unilever as Sponsor By Michael Sebastian, Published on April 01, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.