You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Decline in Soft Drink Sales Accelerates Despite Big Marketing Investments

Coca-Cola, PepsiCo Continue to Spend in Still-Massive Category

By Natalie Zmuda, Published on March 31, 2014 5

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.