You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Walmart's New Cost-Cutting Target: The Ad World Media Veteran Monahan Wants Giant Retailer To Cut Waste for Suppliers Too By Jack Neff, Published on April 01, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.