You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Facebook-Style Big-ism Is Bad for Digital Media Digital Investors Crave the Next Huge Thing -- But Ubiquity Isn't Necessarily the Best Way to Reach Audiences By Simon Dumenco, Published on April 07, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.