You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract See E-Trade's First Post-Baby Work Meant for More-Mature Audience Company Acknowledges That Investing Isn't So Easy a Baby Can Do It By Shareen Pathak, Published on April 04, 2014 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.