You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract I Call B.S. on B-to-B and B-to-C Distinction Between Business and Consumer Marketing is Irrelevant By Barbara Apple Sullivan, Published on April 08, 2014 13 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.