You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Taco Bell Ridicules McDonald's Egg McMuffin in New Spot Breakfast Campaign Portrays Golden Arches' Signature Item as Outdated By Maureen Morrison, Published on April 07, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.