You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous And Guaranteeing Audiences In Bid to Pry More TV Dollars Away In the Upfront By Michael Learmonth, Published on April 14, 2014 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.