You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Colbert Brings 'Sponsortunities' to CBS for Brands That Can Handle It New Late-Night Cohort Much More Open Than Letterman and Leno By Jeanine Poggi, Published on April 11, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.