You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Snapchat 'Live Film' Introduces Taco Bell's Next Locos Taco Chain Unveils Short Movie For Spicy Chicken Cool Ranch Doritos Locos Tacos (Say That Three Times Fast) By Maureen Morrison, Published on April 13, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.