You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Bacardi Takes Sole Sponsorship of New Basketball Lifestyle Site Triangle Offense to Cover What Happens Off the Court By Michael Sebastian, Published on April 17, 2014 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.