You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Look at Your Phone During TV Ads? Expect to See the Same Messages There

Xaxis' Sync Seeks to Reinforce TV Advertising With Distracted Viewers

By Alex Kantrowitz, Published on April 22, 2014 10

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.