You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Look at Your Phone During TV Ads? Expect to See the Same Messages There Xaxis' Sync Seeks to Reinforce TV Advertising With Distracted Viewers By Alex Kantrowitz, Published on April 22, 2014 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.